For many years, the Blackberry Messenger (BBM) was restricted to the Blackberry (BB) device only. Just recently after selling out (in 2013), Research in Motion (the company that made Blackberry) launched BBM for Android and iOS. Nevertheless, people still feel that the BBM will not pick up and that it’s dead for ever.
In my opinion, the popularity of BBM in the old Blackberry era still has a strong push. In Nigeria, almost everyone (that I know) has a Blackberry and if you’re not on BBM, then it’s like you’re not ready to be communicated with. Even before BBM, I used whatsapp. Now that BBM is on Android, I can keep in touch with ALL those people who were stuck with BBM on Blackberry. This “pressure” now makes non-BBM users to start using BBM as a result.
The downside is that those on the old Blackberry (before the Z and Q series) are still stock with Blackberry Internet Service (BIS), while those on the new BB, Android and iOS enjoy BBM with just an internet data plan.
It’s only a matter of time before BBM becomes the communication app of choice for most people, including myself.